Hiring Diamonds in the Rough – Hunters vs Farmers

Diamonds can always be found; even when they lie hidden from view. Sometimes they will appear as crystals, even unto themselves. 

I am always asked how do you tell a Hunter from a Farmer when it comes to delivering the goods? 

This is my response to that question:

When training starts I always begin by asking the following question: 

In fifty words or less, tell me about your values with regard to business, and please include those in your personal life. These responses soon point to whether they’ll fit into your companies vision/mission statement or not. 

They should match yours without question! Like attracts like. 

 “The most valuable asset you have in business are your employees; what they’ll provide you with; is profit” Chanty Lang-Vermaas

Hunters and Farmers

I strongly believe it all depends on how you view a ‘hunter and a farmer’. 

This is my interpretation of the two:

Hunters are usually people who are motivated to produce results only when they’re feeling the pinch and therefore focus only on a short term solution to a long term request; they deliver only when necessity requires it of them. Hunters are usually big talkers in an interview; they have an air of arrogance about them, which usually moves beyond a healthy level of confidence and usually exhibit an all shine and polish veneer. Hunters in my opinion will eventually fall short of the mark when expected to step up and deliver; for me hunters are all about the kill, not about the long term results, i.e:. tracking, preserving and maintaining constant sustainability and deliverability on a long term basis; regardless of the climate. A kind of tortuous and the hare scenario. 

For my money, the latter description above are more indicative of the farmer attitude when is comes to bringing long term commitment to the table. Farmers tend to be people with a long range mentality which shows up in their delivery value. Farmers are committed to planning a year ahead, goal outcome oriented, willing to see pass issues facing them and will instinctively go beyond what is expected of them to bring home a bountiful harvest. In short; they never give up, they research, put in the hard work and are quiet drivers, thus commitment and persistence is their motto. Bringing the crop home IS their focus!

Whilst it can be said that both have there place in your business, I have found that farmers will tend to stick with the same vision you both hold long term, whereas a hunter will do so until they find another field more appealing. Farmers tend to care for their crop, hunters tend to gravitate toward their next adventure.

We all know it costs a fortune to hire a new staff member; with all the investment in hours of training to get them up to par, so wasting money on people not up to your expectations is an endless drain on your resources.  

Therefore paying attention to the initial stages of hiring is vital to your long term ongoing economic sustainability in the field of your business practices. Don’t go for a quick pick solution with a HR company. Take your time and be ultra choosey, after all, its YOUR time and money you’re investing.

I also use the most powerful tool at my deposal when interviewing potential staff; my first instinctual impression!

It never fails me, and has been around a lot longer then any profiling technique available today. For me, first impressions count and they pay off big time! Listen to them or you might just as well set fire to those dollars you’re spending to hire someone. 

And finally, when I’m asked about branding and hiring potential staff members who will carry a companies branding in a positive light for them, I believe strongly the following tells you everything: 

A persons personal attire and posture represents their branding attitude, and therefore speaks for itself in volumes, after all staff, are a companies branding, how they carry themselves will determine how they drive business to your door. First rule of business: people buy people first; everything else is a bi-product of that, don’t forget that.

“The best way to close a client; is to bargain with your ears” Chanty Lang-Vermaas

Hiring someone is no different to the above quote; just replace client with potential staff member and you’ll have what you’re looking for!

With the right mental aptitude you’ll find your Diamonds in the Rough and distinguish the Hunters from the Farmers.

Until next time

In Abundance

Chanty


Comments

2 Responses to “Hiring Diamonds in the Rough – Hunters vs Farmers”
  1. Hi Chanty, interesting thoughts and I’ve seen plenty of the types of hunters you describe. I’ve also seen plenty of sales people that lat about 18 months in a gig until they are fired for non-performance.

    In my view people refer to hunters and farmers in relation to new business versus growing existing accounts. You need to have both mindsets, but I’ve taken the view that a passive approach with farming existing accounts is disastrous – you must have the hunters mindset to create new value for your existing clients. If you don’t, you don’t deserve to keep them, and should expect someone to take them away from you.

    Look forward to more on the topic, well done!

    Justin

  2. Chanty Lang-Vermaas says:

    Thanks for your valuable insight Justin. I completely agree with your input!
    I am coming more from the mindset that most Hunters I have seen and trained, end up running out of puff, which usually leaves everyone else picking up the pieces. However, having said that, any business that doesn’t have both is running a disservice to everyone on their team and yes, hunters are usually the ones most sort after by companies in getting the sales across the floor.

    Hunters cannot be great at their work without the assistance of the Farmer and visa versa. I have been described as both typologies, therefore I know one cannot exist without the other and both are an immeasurable asset in business’s worldwide. I see them everywhere, teaming up and working together with each others strength and find it so empowering to see and work with, the combination can be electric to work with!

    I have been head hunted for the very reasons you so clearly stated. Hunters get bored where there is no challenge, something I should have included in my post. I have learnt over the years that to maintain both typologies is the most powerful combination within any business. However striking a balance is the key for assured success to be of benefit to all concerned. I completely enjoy being the hunter and relish being the farmer also and have carved a career out of being both.

    I appreciate your comment and value the insight you have left for others to view here.
    Thanks for the time you took to leave your comment Justin.
    In Abundance
    Chanty

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